Product : Glustick
Target audience : Teenagers to young working adults aging 13yrs old to 28 yrs old
Concept : Using the idea of stickiness to build advertisements in the virtual world. Injecting fun and unique humour, the impact on target audiences are greater as they will be able to interact with the games or advertisements.
Deliverables : Skyscraper flash banner, Microsite and Viral marketing using MMS
(please click for a clearer look and explanations)
Mobile Viral Marketing through MMS
Microsite for Uhuglue : interactive game
Flash Skyscraper : to be placed strategically in Facebook
